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SHAWN "JAY-Z" CARTER AND DEF JAM EXPAND WITH NEW LABEL
ROC LA FAMILIA
 (New York, New York, Monday, July 13, 2005) Further expanding on its world-renown brand and mandate to nurture artistic vision, Def Jam Recordings, the largest producer of urban music and a division of Universal Music Group, the world’s leading music company is launching Roc La Familia, it was announced today by Shawn Carter, President and CEO of Roc-A-Fella Records and Def Jam Recordings.
All artists signed to Roc La Familia, which will have its headquarters in New York, will receive marketing, sales and distribution support from Def Jam. Roc La Familia will feature a broad array of artists encompassing such musical genres as reggae, reggaeton, calypso, tribal and West Indian.
"Everybody talks about the world getting smaller, well we are doing something about it," stated Carter. "Roc La Familia will leverage the extensive resources of Def Jam to introduce fans to cultures that they would not normally be exposed. World Music has evolved as a genre, it now blends contemporary styles such as hip-hop, rock and electronica with traditional and roots music."
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Hector Bambino "El Father"
Roc La Familia & Hector Bambino "El Father" Present Los Rompe Discoktekas
June 2006
N.O.R.E.
N.O.R.E. Y LA FAMILIA...
Coming Soon
Tru Life
July 2006
Aztek
Columbian Necktie
Coming soon
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